Archive for the ‘Formatting’ Category

Ass in the Chair: How to Build Your E-book Empire (and Not Suck) 1

Thursday, February 28th, 2013

Post 1: Where to Begin

I was going to start the series talking about inspiration versus distraction. Procrastination and how to avoid it. That sort of thing. Instead, I thought I should focus on how to begin. I get a lot of questions from people telling me they’ve started writing a book (fantastic! First hurdle accomplished—you started!), but they really don’t feel like they know what they are doing and they don’t even know what kind of font to use of how to format the manuscript. It’s this last bit that I’ve noticed creeping in again and again.

We get hung up on the details. “I can’t write book! I don’t even know what font to use.”  Never mind that it’s your subconscious telling you “Damn, this book-writing thing is going to take a looooooooong time. Maybe I should find some reason not to do it.” Getting hung up on the details is easy to do.

Writing a novel takes time. And it’s not easy. If it was, then all the thousands (or maybe millions) of people who always say “Oh, I’ve got a terrific idea for a book,” would actually write it. But they don’t. Having an idea is pretty easy for some people. Typing for several hours a day for weeks and weeks? Not so easy. Even typing for a half hour a day every day in a year isn’t easy. You can type a book either way, but few people will ever do it.

For the time being in this series, I’m going to assume you have inspiration. You have ideas. You’ve already decided you want to write a book (or better yet, several books). But you are confused about how, or what comes next.

So let’s dispel some myths and get down to actual things you can do. First off, there are great books about how to format manuscripts. But every single one of them will tell you to do it differently. So how does that help? If you know you plan to submit your book to agents, and eventually to big publishers, it’s probably best to follow their rules. Start with buying Chuck Sambuchino’s book Formatting & Submitting Your Manuscript. Actual samples, and he explains what most agents and publishers will be looking for. Even still, once you find an agent, they might tell you to change things. Once you find a publisher, they’ll tell you to change things. Are you getting the idea how mostly unimportant formatting is until the book is about to go into production?

But that’s all if you want to go the old traditional route. The bulk of my advice in this column will be geared toward those looking to self-publish or “indie publish”. If you are confused about the difference, my definitions are simple: self publishers are authors that write a book, slap a cover on it, and release it as an e-book, probably just through Amazon. If they get out a print edition, chances are good it’s through Createspace, and it lists Createspace as the publisher. An indie-published book can still be from a single author, but they took the time to form their own publishing imprint, they paid for proper editing and have a professional looking cover and flawless formatting. In other words, a typical self-published book might look just like what it is. An indie book will be indistinguishable from a book published by a Traditional publisher in New York—unless you know what to look for.

So if you plan to put the book out yourself, here’s a helpful thing to know: you’ll need to format the novel at least four different ways when you are done. That’s right. Four. One for Kindle, one for Nook, one for Smashwords (which will spit the book out in an additional 8 or 9 ways), and one for print. You might even need an additional way for Kobo now. Not sure yet. So what to do? Where to start?

Ask a dozen self-published or indie-published authors and you might get that many answers. (Noticing a trend when it comes to formatting yet?) My preference is for the Kindle format. Keep it simple. In my opinion, the Kindle format is pretty simple, and I make more money off Amazon than I do from Nook or print or anything else, so for me, I want that format to go live first. Makes sense to write the book in that format.

But make no mistake: you can write the manuscript in any format and just get it ready for Kindle (and all the other delivery styles) later on. But for me, I try to keep the book in the right format as I go. Saves me a step later on. Here’s what I do.

1: Use Microsoft Word. The rest of this info is geared toward its use. If you want to use something else, you can, but Word is the standard.

2: Use the default page margins.

3. Familiarize yourself with the Show/Hide Formatting button, and learn what the formatting symbols look like. There are really only a few you’ll need to use, but you should know what the others look like for when you encounter them.

  • You’ll get a black dot for each time you hit the spacebar.
  • If you hit Ctrl and Shift and keep them depressed, while you hit the spacebar, you’ll get a non-breaking space, which looks like a little raised circle (like the symbol for degrees in temperature).
  • There’s a pilcrow for every time you hit enter—looks like two very tall, skinny capital letters T, joined at the top and with a big black ball lobbed onto the left side.
  • If you hit Shift while you hit enter, you get a Soft Return. Looks like a little black hooked arrow pointing left.
  • Finally, the tab key will give you a straight arrow pointing right. There are more, but these are the main ones with which you’ll need to deal.



4. Now that you know what a Tab looks like in the formatting view of Word? Don’t use it. Ever. When you want to indent a paragraph at the start, you go to Format Paragraph (different ways to get there depending on which version of Word you are using) and under Special, select First Line and a measurement of .3 inch. Ignore what you’ve heard about needing a full half inch indent on paragraphs. That was for print books—not e-books. If you’ve seen any e-books with a half inch indent, you’ll know how ludicrous it looks. For the first paragraph of a chapter (or of a new scene in a chapter where you have a break just before it) don’t indent the paragraph. You can, and I’ve seen it, and it looks fine, but you can not indent the first paragraph too. It looks fine, professional, and it’s one less step. Plus it visually sets that section aside for readers and subtly indicates to them: “Hey! New section here.” The nice thing about the setting is Word remembers it and applies it to every new paragraph for you, so you don’t have to set the first line indent all the time. Only on new chapters or new scenes within a chapter.

5. Speaking of new scenes within a chapter…how about those? I leave two pilcrows, each with a non-breaking space, between sections within a chapter. If you don’t include the non-breaking spaces, you can’t guarantee what Kindle will do with it. If you include the nonbreaking spaces, you’ll get the spacing you want. If you don’t know what I’m talking about here? I mean sections you’ve seen like this in books in the middle of a chapter:

Traditionally, publishers left a little break like that with some kind of symbols like the asterisks above, to indicate to the reader that the chapter is starting a new scene. Why would you do this? Mostly to introduce a new POV from a different character, or to show the passage of time. Why not use the asterisks or some other symbol? Not needed. What you see up there is three lines: two blank and one with the asterisks. Instead, just go with two lines (so hit enter for each) and put a non-breaking space on each (Ctrl and Shift while hitting spacebar). Another example in the next point.

5: For new scenes after the break? Bold the first few words of the new scene. You can, so why not? Looks nice:

You can be anal about it and make it always three words (which I do), but sometimes it’ll look nicer to bold more words than just the first three. Up to you how you do it, but be consistent throughout the whole book.

6: What about chapter heads? Be consistent and simple for the Kindle. Here’s an example of one of mine:

What is that actually? Two lines with a non-breaking space each, followed by the line with CHAPTER 1. Note that I made those letters caps the old fashioned way: by holding the shift key. For one thing, I disabled the bastard Caps Lock button on my keyboard (Google it). I now never accidentally hit it, which is nice. But the important thing to note is that if you use Word’s fancy Format Font technique to make the letters capitals, it will play hell with Kindle’s formatting engine. Don’t do it. Just learn to use the shift key.

Next, you’ll note another blank line. That’s again a non-breaking space and an Enter. Then the location line, because it’s a thriller and I use a lot of locations, so I throw in a location line. I make these bold. Again, not with the Format Font technique, but by using the keyboard command for it: select the line by clicking in the left margin next to the word Dorna, and hit Ctrl and the B key. Boom. Done. Then another non-breaking space on the next line, then I start the chapter.

Here’s what the same thing looks like with formatting marks:

See the pretty format marks? Learn to love them, and keep them visible as you type. Helps to prevent making mistakes that you’ll just have to correct later.

7: Then how do you end a chapter? Two ways. Either add a set number of lines with non-breaking spaces (like four) and then start the next chapter, or do like I do. Insert a page break at the end of the chapter. That way the next one starts at the top of the following page. Two schools of thought on which is better, but I like the breaks because I’m going to be using breaks in formatting the print edition anyway, and I can use a search and replace function to change all the Page Breaks into Next Section breaks for the print edition. Plus I like the look of the blank space you’ll get at the end of the section, and that the new chapter always starts at the top of a page. In Word, you select Insert > Break > Page Break.

8: Keep all your chapters in one Word file. Don’t mess around with a different file for each chapter. It’s a pain to slap it all together at the end, and invariably you’ll have different formatting at the end. One file, but make sure to back it up in a few places. I keep my files on my hard drive, on Dropbox, and on an external hard drive. I only ever work on the one on my computer, and then over-write the versions on Dropbox and the external. Come up with a system you like but back up to at least 3 places—and one of them should be remote. If my house ever catches on fire, my files are offsite on Dropbox at least.

9: Use Times New Roman 12. You can use other things, but older Kindles only handle a few fonts, so don’t get wacky. You’ll want single line spacing for your finished Kindle file, but while you are writing, you’ll find that a 1.5 line spacing will be more comfortable to read through. You’ll change the line spacing back to single when you format for release. Also, if you can afford one, a mouse with a fast scroll wheel, is really useful when working on long documents like a novel.

And that’s it for basic formatting. We’ll revisit formatting later in the series, when we talk about actually doing it for all the delivery systems, but for now, you have all you need to get started. And that’s the main thing. Get in the chair and bang out the first draft. It all gets easier from there.

Interview with Stan Tremblay

Monday, January 9th, 2012

Stan TremblayWinding down the series of Chesspocalypse micro-interviews, today I’ve got Stan Tremblay of Variance Publishing and FindTheAxis.com, the master of formatting on the Chesspocalypse books and other works by Jeremy Robinson (as well as on my own thriller, RESURRECT), and the inspiration for the mighty character of Rook, to talk to us about all the fingers he has in the pie of publishing.

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Callsign: Deep BlueKane Gilmour: Thanks for interviewing me last time, Stan, and for taking the time to answer some questions for us. Let’s start with you and Jeremy Robinson. You are the inspiration for the character of Rook, in Jeremy’s Jack Sigler/Chess Team series. Can you tell us about the origins of your association with Jeremy and about what it feels like to be the linguistically colorful soldier in a bestselling thriller series?

Stan Tremblay: Not a problem—it was a blast! I love interviewing people actually; it’s interesting to find out where they are from and where they intend to go.

I’ve known Jeremy for quite some time now, nearly 20 years actually. The brother-in-law and I are three-weeks apart in age, so when Jeremy and his wife got together we just naturally bonded. A lot of it was over computer games like Diablo, or NHL 92-93 for the SEGA, but I also looked up to him because he was such a great artist and I always loved art of all types. We’ve been close ever since. As to what it feels like, it’s very…surreal. I never thought being me was fantastical enough to be a character in a book. Sure, some of what you read is embellished, but for the most part, the speech and mannerisms are me to a ‘t’. It’s actually quite fun to see me from a different perspective.

TormentKane Gilmour: Lately, you’ve become the “Go To” guy for formatting in the Chess Team universe, freeing up some of Jeremy’s time for more writing. Can you tell us about what goes into the formatting process, and how much feedback you end up supplying Jeremy on the content?

Stan Tremblay: Well, most everything was already set up for me since he did the first few novellas himself, I just followed it like a template. I do have to say though, Jeremy has put a lot of time and effort into branding and setting himself up for the long-term. Beyond the standard links for Table of Contents, he puts in a bunch for his other titles so that they can be bought quite easily through Amazon and Barnes & Noble direct to your device. For other books though, like INSOMNIA and TORMENT, he gave me a general idea of what he was looking for and I did up what I thought his vision was through my design skills. I send it over to him and begin designing the rest when it passed his inspection. We’ve always worked well together and have a similar vision for what we want to see in an end result: Success.

InsomniaKane Gilmour: Through FindTheAxis.com, you are available for freelance for cover design, art direction, print and e-book formatting, and even website design. How does one man fit so much awesome on his daily plate? What does your freelance day normally look like, and besides the obvious level of high quality, what features set you apart as a provider from others entering these kind of Indie-publisher support areas?

Stan Tremblay: Ha, good question. I have a big plate! Actually, I learned it from the master himself, Jeremy. He took me under his wing and taught me much of what I know today. I’ve picked up my own way of doing things and superstitious habits (like goalies rocking back and forth while hitting the uprights from left to right 3 times each) that have made my way ‘me’, but the building blocks were set in place with his guidance. Just like in anything to do with publishing, you have to be broad in what you know to be able to compete in today’s market. Being a one-stop-shop with competitive pricing is a must until you get so busy that you allow yourself to pick and choose your clients. I’ve been a jack-of-all-trades my whole life—from basic car repair to some plumbing and electrical to computers to quality control and flavor profiling, to now: the many facets of pre-production publishing. A typical day for me usually starts after dinner until I feel as though I’ve accomplished what I was looking to do that night—anyplace from 10pm to midnight. If I run low on work, I’ll either work on honing my skills with some Photoshop fiddling, write up a blog post over at the FindTheAxis Blog, or just be social.

What sets me apart? I would say my drive for customer satisfaction. Sure, while the money helps to pay the bills, I strive to make the customer more than ‘happy’ with the end result. I like knowing when the customer is ooh-ing and aah-ing and takes pride in something I made that they can show off to the world. If you can’t say ‘look at my new cover that impresses me every time I see it’ then I’m not happy.

Kane Gilmour: You are also an integral part of Variance Publishing, where you serve as Assistant Publisher, Webmaster, and a cover designer. Which of your covers are you most proud of, and can you take us through your design process on it?

Stan Tremblay: I love designing covers. I don’t know if a picture is worth a thousand words, but conveying a concise message in that small space is a challenge I embrace with open arms! While it was created to mimic the first book in the series, I love the cover for THE MONGOL OBJECTIVE, by David Sakmyster, along with DARK TRINITY: ASCENDANT, by Sean Ellis. I have to say though, I get many comments on a few of my non-Variance titles—namely Rick Chesler’s kiDNApped, Katie McVay’s THE CITY OF LOST SECRETS, and GHOSTS OF ARLINGTON by D.G. Gass. (Sorry, my covers are like Lay’s potato chips, I can’t pick just one.)

The Mongol ObjectiveDark Trinity: Ascendant

My first question before designing any cover is, ‘does this belong to a series?’ This way if it’s a follow-up, I can see what past titles might have looked like to try and mimic them for author-branding purposes, or if it’s the first in the series and I’m not the one in the future to do the follow-up books, that it can be created so fans who see the next books will associate right away with that author for an instant sale.

kiDNAppedThe City of Lost SecretsGhosts of Arlington

My next question is, ‘what ideas would you like to see on the cover (places, buildings, feelings, etc)’, along with any cover you would like to mimic (an action book along the lines of James Rollins and his Sigma series, as an example).

From there I start looking for stock photos I can meld together to make an image worthy of a bestseller. Font choices are always running through my head as well, something easy to read, but stylish is important! Don’t get caught up in the ‘gimmicky’ fonts.

Lastly, once I’ve created a sample, it goes to the author for them to review and suggest changes before they get the final hi-res copy. All-in-all, it can take up to a week to create a cover, but usually only a few days.

Kane Gilmour: I asked you about this when we met in November, but I’ll nudge again. If you have no plans to embark on writing your own novel, do you at least have ideas you’d like to see in print that might lead you to a collaboration with Jeremy or another author in the future?

Stan Tremblay: I still have no plans to write anything at this time. And while I have a sick and twisted imagination that could give Clive Barker a run for his money 20 years ago, no one has yet asked me to collaborate on anything. Jeremy has more ideas than you can shake a stick at, so he doesn’t need my help, though on occasion, he might run things by me and I’ll give my input. If you know of anyone looking for ideas and wants to talk, you know where to find me.